The online shift of consumers has been massive recently. 69% of the shoppers in the US today shop from online selling sites. Especially in times like Covid, when physical stores were inaccessible, people moved to online selling platforms. This resulted in an unexpected boost in the eCommerce industry, profiting online retailers immensely. The digital transformation trend has been opted by many brands and retailers to increase their consumer base and hike their revenue generation. Now that the fashion industry is making a shift to the digital space at a pace faster than ever. It might be the right time for you to adopt end to end digital image transformation tools as well.
Going Beyond eCommerce
For brands thinking that digitalization is limited to eCommerce presence, there’s much more room to explore and enhance. Digital transformation doesn’t end at eCommerce platforms. In fact, it is the initial point where business model transformations start coming to light. This is where many retailers and brands have interacted with the limitations of the conventional fashion supply chain. The lack of transparency has incurred huge losses to the fashion retail industry. The sudden recognition of the pain points has been highlighted by some of the leading e-tailers in the industry. Product imagery is mandatory for eCommerce selling. However, the traditional method of product imagery is not efficient and affordable for everyone. The need for digital fashion images has taken over and businesses are constantly making efforts towards optimizing their internal supply chain.
Digital image transformation is a cost-efficient method that helps you produce digital fashion images in a comparatively less time frame. It is time we start realizing its potential and start investing in valuable technologies. Let’s take a 360 overview of digital product imagery for your better understanding. Cost and time are two important factors to consider when it comes to online selling. Your product’s visibility cannot be compromised at any cost. Traditional imagery methods have proved to lack time efficiency and involve an expanded budget norm as well. To begin with there’s renting a studio, arranging models, hiring make-up artists and stylists. It requires a lot of organization and management to make everything sync. Sometimes, there are delays that are uncalled for and you may end up spending your money for nothing.
On the other hand, end to end digital image transformation enables you to produce high-quality imagery within counted days without straining your pocket. It increases the sales window for your product and you can market your products online faster. Which means you can cater to a larger audience within no time. Thus, you can seek higher sales revenue than before. Another major gap between you and your consumer is the lack of human presence. If you wish to sell your products draped on a mannequin, your consumers might not resonate with its fit and feel. Digital imagery lets you produce on-model imagery without actually hiring a model. It bridges the physical gap for your consumers and instigates them to purchase.
Besides, digital imagery uses AI technology to produce on-model imagery for your products. It helps you overcome the effort of finding versatile models. With AI-driven imagery, you can select multiple models of various ethnicities. You can feature your products on models of different sizes, skin tones, and body types. As these models do not exist in reality, it becomes easier for you to include inclusivity in your brand value.
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